The Genesis of FERO

Born from a passion for coffee and a clear-eyed look at conventional cosmetics, FERO reinvents hair care by combining natural effectiveness and sensory pleasure.
At FERO, we believe that certain ingredients used to nourish the body are also full of benefits for the skin and hair. We incorporate them into formulas designed to reveal natural beauty, without compromising purity or performance.
FERO is a sincere return to the essentials: raw active ingredients, rich and enveloping textures, and a committed vision of responsible beauty.
Our first range, CAPPUCCINO, perfectly embodies this philosophy:
the stimulating power of coffee, the enveloping sweetness of chocolate, and the richness of noble plant ingredients for hair that is visibly stronger, shinier and full of vitality.

At FERO, our mission is to create effective hair care products made with natural ingredients. Each formula is designed to strengthen, protect, and enhance your hair, without compromising on composition.

Farah Daaraoui, Founder

Meet Farah, founder of FERO

Farah Daaraoui is a Moroccan entrepreneur, passionate about simple, effective and conscious beauty.
It was by observing the composition of conventional hair products that she realized to what extent the essential had been lost under layers of superfluous ingredients.
Driven by a passion for the benefits of coffee and a desire to offer a healthier alternative, she decided to create FERO: a natural hair care brand, founded on a strong conviction
“ What nourishes the body can also enhance the skin and hair. ”
FERO is the expression of a personal commitment: to offer formulas that are effective, healthy and respectful, designed to meet the real needs of today's women and men.




Behind the scenes of entrepreneurship

Farah Daaraoui didn't build her career on ready-made models. She built it on reality.
On doubts, solitary beginnings, mistakes accepted, but also on intuition, perseverance, and a clear vision: create, undertake, impact.
His entrepreneurial adventure was born from a personal need, but driven by a collective desire: to show that it is possible to undertake while remaining oneself, without covering up one's flaws.
With her "Join My Journey" concept, she chose to share the behind-the-scenes stories, the obstacles, and the lessons learned to inspire without idealizing.
FERO is the culmination of this journey. A brand born from his convictions, his experiences, and a deep passion for natural skincare.
A brand that speaks the truth, acts fairly, and invites every woman to reconnect with what is essential.

Contact us

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